By Bryce Thornton, Business Librarian, Hoover Public Library

Do you want to increase your sales by 100%? Would you like to compile a list of competitors in a specific geographic location? Or maybe you need a marketing plan for a new product or service, but cannot afford an expensive consultant. What if you could do all those things for free?

The Jefferson County Library Cooperative is proud to offer ReferenceUSA. ReferenceUSA is the leading provider in business and consumer research. The Wall Street Journal proclaimed it to be a “powerful market-research tool” and you can use it for free by coming into the library or accessing it remotely with your Jefferson County Library Card.

This premier database will allow you to access information on more than 20 million businesses and 222 million customers, or access information on new businesses and new homeowners. It is the most accurate and comprehensive database in the industry. You can create marketing plans, conduct competitive analysis, find jobs, raise funds or locate people at no cost.

ReferenceUSA’s parent company, Infogroup, powers the directory services of such companies as Yahoo!, InfoSpace and Microsoft. It has partnership agreements with Mapquest, Doubleclick, Network Solution, USWeb/CKS, Dell and MyWay.com. Millions of customers use Infogroup’s products or services for sales leads, market research, direct marketing, telemarketing, credit decisions and customer analysis.

Don’t miss out on this great opportunity to grow and expand your business. Contact the Business Department or librarians at your local public library for more information.